Coca-Cola “Burn Ignite” Video

7/28/2010



Steve Berra joins Mexican skaters Jesus Gonzalez, Eder Martinez, Mario Saenz, Angel Santiago and American Luis Tolentino for this Burn Ignite film, shot on location in Mexico City. The film was created alongside two short-form documentaries, one featuring Jess Kimura and the all girl hardcore snowboarding film collective Peep Show, the other is a portrait that celebrates the electric lyrics and gritty beat artistry of rapper/poet Julius Wright, aka Lyrical God. All are part of a new campaign from Coca-Cola’s Burn energy drink.

Source: www.hypebeast.com
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