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retailcomon Newsletter – November 13, 2009 Welcome to the retailcommon newsletter - your #1 source for all the latest developments in retailcommon happenings, events, media, and community. And with our ecommerce launch scheduled to go live this January 2010, you can bet there will be a lot of exciting activity for us to report over the next couple months. To stay on top of retailcommon news, subscribe to our bi-weekly newsletter at retailcommon.com. And while you’re there, learn more about retailcommon by clicking on the “Request a Demo” tab on the landing page of our site—you’ll be glad you did!
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We’ve Moved! You’ve seen retailcommon online and now you can visit us in person at the new retailcommon headquarters, conveniently located in Liberty Village, Toronto’s fastest-growing hotspot for urban artists and entrepreneurs. With the Fashion and Entertainment districts a mere stones-throw away, Liberty Village is the perfect place for us to keep our finger on the pulse of everything going on, with everything you need to know. |
retailcommon on WWD
Being interviewed by the fashion media journal referred to as “the bible of fashion” doesn’t happen everyday. That’s why when WWD (Women’s Wear Daily) turned to retailcommon for comment in their “Virtual Showrooms” feature, we very graciously agreed. |
events retailcommon at LG Fashion Week 
retailcommon recently participated in Toronto LG Fashion Week at the request of Fashion Design Council of Canada (FDCC) President and Executive Director of LG Fashion Week, Robin Kay. Check out our press release featured on Reuters.com to find out why Kay is excited about retailcommon. 
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community Tom Cassidy – President/CEO, retailcommon Without community, there would be no retailcommon. That’s why we’re dedicating a section of our newsletter to spotlighting the people, brands, distributors, agents, and retailers that are a fundamental part of the retailcommon culture. In this edition, we’re turning the spotlight on our very own Tom Cassidy, retailcommon President/CEO, and Sarah Shell, Owner/Designer of the luxury leather bags brand 442 McAdam, both of whom veered off the paved path to get to where they are today. 
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happenings We’ve Moved! You’ve seen retailcommon online and now you can visit us in person at the new retailcommon headquarters, conveniently located in Liberty Village, Toronto’s fastest-growing hotspot for urban artists and entrepreneurs. With the Fashion and Entertainment districts a mere stones-throw away, Liberty Village is the perfect place for us to keep our finger on the pulse of everything going on, with everything you need to know. retailcommon 
Registration News Over 100 retailers and 11 Canadian distributors are now registered on retailcommon, together representing over 150 brands! Thank you participating retailers; we are working tirelessly to recruit your brands and build brand showrooms so that you may search, view collections, and place orders online at retailcommon.com. New showrooms are being uploaded daily so visit our website often for up-to-date directories of registered retailcommon brands, distributors, agents, and retailers.
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media retailcommon on WWD Read the full interview here >> 
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events retailcommon at LG Fashion Week And check out these fine FDCC brands already registered on retailcommon:
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community Tom Cassidy – President/CEO, retailcommon • Sarah Shell – Founder/ Owner/Designer, 442 McAdam Without community, there would be no retailcommon. That’s why we’re dedicating a section of our newsletter to spotlighting the people, brands, distributors, agents, and retailers that are a fundamental part of the retailcommon culture. In this edition, we’re turning the spotlight on our very own Tom Cassidy, retailcommon President/CEO, and Sarah Shell, Owner/Designer of the luxury leather bags brand 442 McAdam, both of whom veered off the paved path to get to where they are today. Tom Cassidy – President/CEO, retailcommon
Just as retailcommon is not your ordinary ecommerce site, Tom Cassidy is not your ordinary President/CEO. Dressed casually in slim fit denim, Chuck Taylors, and a plaid buttom-up layered over a white v-neck tee, I sat down with Tom at retailcommon headquarters to ask him a few questions about retailcommon, over coffee that he brewed, and an office desk he built with his own two hands.
Sarah Shell – Founder/Owner/Designer, 442 McAdam “I actually resisted my temptation to be in fashion—my first degree was in Biology. My parents were very supportive when I broke the news that instead of going to med school, I wanted to pursue fashion design. A very random occurrence led to the founding of 442 McAdam…this is definitely not the route I imagined,” says Shell, Founder, Owner and Designer of the luxury leather bag brand 442 McAdam. Imagined or not, the success of 442 McAdam since its launch in October 2008 is very real. Though still in its infancy, 442 McAdam has already been featured by major fashion print and broadcast media. This combined with 442’s red carpet appearances, and sightings on shoulder’s of celebrities, it’s safe to say that for Shell, the continued success of 442 McAdam is pretty much ‘in the bag.’ 
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Picture this: you walk into an office for a 10 o’clock meeting with a President/CEO you’ve never met. The chair at the administration front desk is empty and waiting for direction puts you at risk of being late. So you walk into the elevator, and press the number that will jet you up to the top floor. You exit and naturally head toward the corner office where a door, with a pewter engraved plate, will open to reveal a power-suit wearing CEO seated comfortably in a black leather chair behind an over-sized desk, in an obnoxiously large, sun-filled room. Obviously. Obviously… unless the person you’re meeting with happens to be Tom Cassidy, President and CEO of retailcommon.